PREVIOUS £5,000 GRANT WINNER:
Founder Dov Tate identified a gap in the market between high-end, high-priced wheels, and lower-priced wheels. ‘Our entire product range has been wind-tunnel tested and shown to deliver equal performance benefits to competitors at 2-3x the price,’ he adds. Since launch, the company has had a number of positive reviews from the cycling and triathlon media, including a prestigious ‘Best Buy’ award from 220 Triathlon magazine.
The company produces a product that rivals its competitors for quality, but charges a significantly lower price, making it a far more attractive option for consumers. With increased exposure, this will lead to even more impressive turnover growth.
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